Dear Swiggy,

I have been a loyal customer, a delivery partner, and a critic for over five years. I have always admired how the platform has grown, and will keep adding to your lifetime value to many years to come. LMAO

As a customer, I still get an average of three missed calls per order about where my house is. My address is correct, my pin is accurate, I have added detailed notes and voice instructions, and my house is right opposite a landmark mentioned in the instructions. Yet, delivery partners often end up circling until I wave from my balcony.

This is not new to me. Back in college, I worked as a delivery partner for both Swiggy and Blinkit. I faced the same struggle from the other side. Finding an independent house in a crowded lane or an unmarked area was often the hardest part of the job. Every minute spent searching meant one less delivery and lower pay.

When I lived in an apartment, things were simple. Clear building names and numbered flats made navigation easy. But for independent houses, the experience breaks. Customers get frustrated, and partners lose time and incentives.

This case study was my attempt to fix that shared pain. I wanted to test if a simple feature allowing customers to upload a photo of their home could help partners identify locations faster, reduce calls, and make the delivery smoother for both sides.